We are Initiative, a full-service global media agency built to grow brands through culture. Our approach to rapidly interpreting and activating on cultural data signals – Cultural VelocityTM – creates relevant, long-lasting consumer connections that drive business results.
At the heart of our work is our standout talent. Those driven by understanding people and culture, who believe the best work comes from collaboration and a desire to win. We are fearless in our approach, brilliant in our work, dynamic in our design and seamless in our execution.